announced last week that it is launching a new way to clean. In fact, the Korean firm is so confident about the prowess of the it reckons this is now the most powerful cordless stick cleaner in the world. That's a big claim that gives it the edge over devices from the likes of , Hoover and Shark. Thanks to its unique HexaJet Motor, Samsung promises that owners will get a whopping 400W of suction power.
That should help speed up the weekly cleaning and make sure less dirt and grime stays on those floors. Other features include 100 minutes of run time, an AI mode which automatically adjusts the suction depending on the area you are vacuuming, and it has an enhanced filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner.
Another bonus is that it comes with a docking station that not only refills the power but also automatically removes the collected dust and grime. So, no more mess when you come to empty things.
The Bespoke AI Jet Ultra is clearly an impressive bit of kit that Samsung reckons will be a "true game changer", the only issue is its £1,199 asking price.

It's a lot of money for a vacuum, but there is a way to make things more affordable if you pre-order before its official launch date. Samsung is currently running a promotion that is offering 20 percent when adding the code HOME20 at the checkout.
Once that word is punched in, the price instantly drops from £1,199 down to £959.20 - that's still expensive, but it's slightly more affordable.
"Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world," said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics.
"Building on the previous achievement of the Bespoke Jet AI, which was the world's first UL verified AI-powered cordless stick vacuum cleaner, we're confident that this new model will be a true game changer in the global market."
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