Sky Sports, BBC and Amazon TV bosses scramble to sign Prince William as football pundit

has sparked a TV stampede for his services as a football pundit - after his viral star turn on Wednesday night. And the heir to the throne is understood to be “100 percent” up for doing it again.

William’s impressive analysis, ahead of his beloved game against drew millions of views online within hours of being posted by TNT Sports. Now there will be a scramble to get him back on the box - with the , Amazon Prime and all desperate to have him appear alongside their pundits.

TV insiders are understood to have been highly impressed with boyhood football fan William's knowledge including in their previous victory over and top insight into Villa manager managerial style.

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As he was being interviewed by ex-Manchester United and defender and former striker Ally McCoist, stunned Ferdinand stopped the chat briefly and joked: “Can I just say something? Do not go for a punditry job please - because I could be out of a job!”

Villa's semi-final against is live on the BBC on April 26 and Sky Sports are showing Villa's game against on April 19.

Wednesday’s six-minute preview ahead of the game was viewed almost a million times within 24 hours on TNT’s page on X. In it, William's revelations and insight into the tactics used by Villa boss Unai Emery at the club's training ground were lapped up by fans.

A royal source said: “Prince William absolutely loved the experience and would 100% be up for doing it again. He is a passionate football fan and has really enjoyed following Aston Villa's success this season.

“He's definitely hoping some of their good fortune rubs off on the England team for their remaining World Cup qualifiers. William believes the beautiful game has the power to bring communities together and is really pleased his appearance has had such a positive reaction.”

Fans on social media were equally impressed. One X user said: "William speaks extremely well here. I knew he supported Villa, I didn’t realise quite how much he actually loved the game until watching that. Top man."

“Prince William is a really good pundit, he is articulate, intelligent and really knowledgeable about football," said another. A further user added: "Jeez! Never thought I'd hear Prince William talk so thoughtfully about football with knowledge of the game and tactics. Very cool!"

The heir to the throne, who has supported Villa since he was at school, recently told in an interview how he “got into football big time”.

He said: “A long time ago at school, I got into football, big time”, William, who first visited Villa Park in November 2013, once explained. “I was looking around for a club to support, and all my friends at school were either fans or fans.

“I didn’t want to follow the run-of-the-mill teams, I wanted to have a team that was more mid-table, that could give me the more emotional rollercoaster moments.”

William joked how ’s chequered form had historically left him with more downs than ups during his time supporting the team, saying: “To be honest, now, looking back, that was a bad idea - I could have had an easier time!”

Wills told how he fell in love with the “camaraderie” of the Brummie fans as soon as he went to a game, adding: “Aston Villa has always had a great history. I've got friends who support Aston Villa and one of the first FA Cup games I went to was Bolton versus Aston Villa, it was a semi-final.

“It was fantastic, I sat with all the fans with my red beanie on, and I was sat with all the Brummie fans and had a great time. It was the atmosphere, the camaraderie, and I really felt that there was something I could connect with.”

Another industry source told how broadcasters at TNT were delighted with the segment played out between the Prince of Wales, who is also patron of the Association, McCoist and England and Ferdinand.

The source said: “The producers at TNT were over the moon with the segment and the incredible reaction and would love to have him back.” Kensington Palace said they would not be drawn on the Prince's future plans.

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