Meghan Markle mystery as she shuts down business venture just days after promoting it

Meghan Markle appears to have quietly shut down her online store that was dedicated to selling a “hand-picked” collection of clothes and accessories.

The Duchess of Sussex had used her ShopMy account to sell everything from £20 grey tees to £1,600 silk gowns that she described as “perfect for chicken feeding”.

The platform, often utilised for influencers and marketed towards “top creators”, lets users earn affiliate cash from recommending products. Meghan started using ShopMy in March this year, just after the release of the first series of With Love, Meghan, where she would post links to outfits she wore throughout the lifestyle programme.

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While Meghan’s ShopMy site has previously been filled with a selection of clothes and accessories that she has worn, the site is now completely blank.

The banner on her profile previously read: “A handpicked and curated collection of the things I love - I hope you enjoy them!”, before she alerted potential customers that “some products may contain commissionable links.”

When regularly updating her site, Meghan would be selling button down shirts, various on-brand neutral pieces, and all kinds of accessories perfect for warmer days ahead. A number of luxury designer pieces also made the cut, such as sandals from Saint Laurent and Emme Parsons, a gold and diamond pendant from Maya Brenner, and Heidi Merrick dress.

As well as showcasing her extensive wardrobe, Meghan also added homewares, beauty items and even kids’ products to her site before it mysteriously shut down.

Fans were baffled after the digital disappearing act after an eagle-eyed royal viewer raised the alarm, with no explanation from Meghan as to why her account had disappeared.

Meghan only spoke about her ShopMy page last week, telling Bloomberg it was “an interesting exploration” and that she loved giving people the chance to “emulate the style”.

The disappearance of the account comes after Meghan has missed out on a major milestone with Netflix, as her lifestyle programme With Love, Meghan failed to break into the streaming giant’s top 10 list.

Netflix has confirmed that the second season of the show failed to bring in a significant number of viewers around the world, with the programme not featuring in the top 10 in the UK, America, or any other country.

The programme was buried by the likes of season two of Wednesday, the new series Untamed, and a documentary about US reality show The Biggest Loser, which all brought in millions of viewers.

While Netflix doesn’t release weekly viewing data for shows outside of its top 10, for With Love, Meghan to have missed the list, it had to have been watched by a half-million fewer viewers than its first season in its first week.

When the programme first premiered back in March 2025, it racked up 2.6 million viewers in the first week, but only saw 5.3 million views before Netflix released their semi-annual What We Watched report, which ranked the show #383 out of all their new releases.