Captain Tom's disgraced daughter Hannah Ingram-Moore joins TikTok in career switch

Captain Tom's disgraced daughter Hannah Ingram-More has undergone a bizarre career switch to become a TikTok "resilience coach" after she was embroiled in a scandal cashing in on her dad's name.

Hannah Ingram-Moore unravelled her father's legacy after she was found to have mismanaged Captain Tom's Foundation. The veteran raised nearly £40 million and was knighted for his fundraising efforts. Hannah went on to position herself as director of the foundation but it soon came under scrutiny from watchdogs. The Charity Commission found she had personally benefitted from donations and refused to donate any of the £1.47 million raised from Captain Tom's three books, despite stating part of it would be passed on to the charity.

But nearly one and a half years after being branded a charity cheat, Hannah has remade herself into a TikTok "life" and "resilience" coach and has shared bizarre philosophies that she has coined "Moore Moments," a play of her and her dad's name.

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"The last few years have tested me," Hannah said in a June 24 video. "The criticisms, the judgements, the noise but here's what I've learned: Self-doubt gets louder when you're under pressure. Confidence, that come's from keeping going. Even when people doubt you. You don't have to prove them wrong. You just have to believe in yourself and trust your truth."

Since being shared on the platform, the clip has received some 24,000 views. The clip also earned a mixed reception online, garnering only 128 likes and a lot of criticism.

One user said: "Sounds like you have convinced yourself of your version of the 'truth." Another added: "You've absolutely no shame."

A third commented: "What are you doing? No one likes you." But there were people who shared positive comments, including one that read: "You loved your dad. Made him proud."

While a couple of clips have amassed tens of thousands of views, the majority have only a few hundred or a few thousands. As of Tuesday, only 10,700 people followed Hannah's account.

On her website, Hannah markets herself as a motivational speaker. She said: "After a wealth of experiences that give her invaluable insight into juggling a professional, family and a global phenomenon, Hannah is a much sought after public speaker, as she seeks to share her knowledge and stories to inspire others."

Fees for "executive life coaching" start at £50 for a discovery consultation and go on to £725 for three one hour sessions. Payment is required at the beginning of each agreed programme.

She also includes her father's famous quote "tomorrow will be a good day," including a trade mark at end. The Mirror has contacted Hannah for comment.