Boots shoppers praise £10 firming cream that leaves skin 'soft, firmer and brighter'

Skincare enthusiasts seeking to maintain a youthful glow or combat signs of ageing know that effective products often come with a hefty price tag. But a has been slashed to £10 in a one-day flash sale at Boots.

As part of the high street chain’s weekly £10 Tuesday offer, the has been discounted from its usual price of £30, saving shoppers 66% or £20 off the RRP. It’s also discounted on for a limited time.

The night cream has gained a loyal following for its ability to deliver 'plumper and firmer feeling skin in just one night'. One reviewer raved, wishing they'd discovered it 'years ago'. Due to its potency, it's recommended to use the mask only two to three times a week, making the 50ml pot last longer compared to if it were to be used daily.

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The hero ingredient is an Advanced Amino-Peptide Complex which works to through the night. After first use, Olay says skin is intensely moisturised, feels firmer, lifted and smoothened.

It’s said to be fast-absorbing and non-greasy, and over time, will see skin appear ‘revitalised and younger’ with reduced visible signs of stress and fatigue.

The now £10 cream is said to rival brands like for 100ml at Lookfantastic, while 30ml of the at Cult Beauty - although both have fewer than 10 reviews on their respective websites.

With a 4.5 average star-rating on the Boots website based on nearly 200 reviews, the has garnered glowing reviews from fans who've seen 'reduced wrinkle depth' and radiant, 'glowing' skin. One shopper wrote: "This has made my skin feel and look fantastic. I wish I had bought this years ago. It is not oily and sinks into the skin like velvet. I have had comments on how good my skin now looks . I would definitely recommend this product."

"Does what it says on the tin," another customer added. "I bought this after having Covid in the last 2 months. I use it every night to drench my mature skin in moisture. The results have been very noticeable. It evened out my skin's blotches, and given a real glow."

Meanwhile, a third customer claimed that the product made them look ten years younger, commenting: "I'm not easy to please with beauty products! I have quite sensitive skin and tend to go red or get breakouts with most creams/face masks. This cream/face mask is AMAZING. I've been using it for about 3 weeks and my . It feels like silk.

"It has a light fragrance and is lovely and easy to smooth on. I honestly cannot recommend it enough! I'm 41 years old and the other day someone said I looked early 30's - because of the cream...? I don't know! but I do know that I love this product and I recommend it very much. Thank you Olay!"

However, some users were less enthusiastic about the scent, with one saying: "Only used this three nights in a row so far as my usual regenerist 3 point cream (which I love) has just run out, so thought I'd give it a go. The texture of my skin feels really smooth as the moisturiser sinks in really quickly and is not at all greasy. I haven't seen any difference in firmness yet so watch this space for an update in a couple of weeks. 4 stars at the moment because not too keen on the strong perfume smell."

A fifth shopper penned: “I have been using this mask for about two weeks now, I have oily, ageing skin that can sag and react to the wrong products. This mask smells gorgeous and you only need a small amount. I do my nightly routine, then I apply a small amount of this mask on my face and neck every night, it sinks in beautifully and soaks up any residue of oil. It's a bit like the Laura Mercier blurring primer. It leaves your face feeling soft and silky with absolutely no traces of oil or sebum.”

They continued: “From the first use I can feel it working, my face getting firmer and lifting. The next morning there are still no traces of sebum on my face. This mask has made my skin really clear and it looks brighter and firmer. I have had so many compliments since i started using it. It is a bit expensive, well mid price range really but a whole jar will last quite a while. To me it's totally worth every penny because it works and makes me look youthful. I use this along with the luminous day cream and my pigmentation has faded dramatically, my skin has a dewy glow to it so i have no quibble paying full price for it.”

In other beauty deals, the , three of which are full-sized, with four travel-friendly picks, too. It’s worth £130, but costs £30, saving shoppers £100. Each item in the box works out at £4.29 each.

Or at LookFantastic, there’s , which is worth over £105 and contains 10 products under 100ml for £30. The set is perfect for traveling, starring brands like La Roche-Posay and Sol de Janeiro.

But if it’s the that’s taken your fancy, you can get it for £10 on the Boots website today.