Amazon's top 10 toys for Christmas 2024 revealed from Lego to Disney and plushies

Amazon has become the latest retailer to unveil its top 10 toys for 2024.

Iconic franchises and from family favourites including Hasbro’s Play-Doh, and Asmodee are some of the most popular toys predicted to be high on Christmas wish lists this year.

As well as having hours of fun, this year’s features toys that encourage children to explore make-believe and delve into storytelling.

Handpicked by Amazon experts, the list is inspired by trending toys that are set to spark joy and includes a range of toys under £20, making them perfect for any age, interest or budget. This year, hundreds of toys from the must-have list will be donated to families in need in time for Christmas, as part of The Multibank charity initiative, co-founded by former Prime Minister Gordon Brown and Amazon.

The Multibank initiative was initially created to meet the needs of families and individuals living in poverty by taking surplus products donated by businesses and giving them to families in need. Items will be delivered on the back of another iconic childhood toy – a life-size toy train, which is on track to tour the UK in the lead up to Christmas stopping off at Multibank sites including Felix’s Multibank in London, Cwtch Mawr Multibank in Swansea, and Brick-by-Brick Multibank in Wigan.

Matthew Redfearn, toys category leader at Amazon UK, said: "Our Top 10 Toys list has something for all ages, interests and budgets, making it easier to find that perfect gift this holiday season." He added: "We are so pleased that we will once again deliver toys to families in need as part of the Multibank initiative, and with more charities involved this year it’s full steam ahead to help more children discover the joy of toys.”

To mark the launch of the annual Top Ten Toys list, customers in the UK can enjoy 10% off RRP on the Top 10 Toys selection at amazon.co.uk/toptentoys2024 from now until November 12.

Amazon's Top 10 Toys for Christmas 2024

1.

The element of surprise is one of the factors that makes unwrapping a toy so thrilling and never knowing which plushie they’ll get keeps the act of gift-giving fun and engaging.

2.

A family favourite in recent years, the Asmodee Taco Cat Goat Cheese Pizza card game has grown in popularity thanks to its lightning-quick format that challenges reflexes, speed and observation.

3.

This interactive and expressive toy is full of babbling screams and unexpected reactions that are guaranteed to make children laugh.

4.

Since the designs can be washed off, this toy offers endless possibilities and keeps the player experience fresh, meaning kids will never be bored over the Christmas period.

5.

Every family’s beloved Disney character is back, this time in the form of one cool gadget with the Stitch Electronic Diary that allows children to share their thoughts and doodles in private, due to its secret password feature.

6.

This hands-on wooden construction set combines building, problem-solving and critical thinking skills, as children are encouraged to figure out how to make their marbles run smoothly in building their very own Hape Marble Run.

7.

Children can delight in the surprise of uncovering which Pufficorn they receive with this Mystery Hatch Pufficorn plush by SpinMaster.

8.

Fans of children’s TV show Gabby’s Dollhouse now have the chance to recreate their favourite scenes or invent

their own adventures with this dollhouse that comes with 15 pieces, as well as its own characters and accessories.

9.

Children get the chance to picture themselves as pizza chefs or delivery drivers with this fun Play-Doh Pizza Delivery Scooter Playset by Hasbro, that encourages children to experiment with colours, shapes, as they imagine real-life scenarios and dive into the storytelling element of this playset.

10.

Fans of the epic universe will relish the chance to build their very own Imperial Star Destroyer vehicle, immersing themselves in a galaxy far, far away. This challenging yet engaging set provides the ultimate satisfying task for all the family over Christmas.